Views, no installs.
Big follower counts from audiences that will never download a sports app.
Creator growth for sports apps
The organic growth partner for sports apps.
We match sports apps with the right creators, write briefs that convert, and scale the winners with paid. Every post tracked to installs.
Trusted by teams at
report.weavesports.ca / matchday-blitz / week-3
Sample
Matchday blitz · Week 3
9 creators · 2 tentpole moments · tracked codes and links
Views48.2M+212% vs wk 2
Blended CPM$1.38target under $1.50
Installs12,940+3,180 this week
Cost per install$2.10down 18%
Installs by day tentpoles in green
Top creators installs
ESSpanish anchorcode ANCLAbrief ✓4,210
UKUK & intl anchorcode INTLbrief ✓3,655
FBBlitz squad (7)one brief, one momentlive4,120
+NBA shortlist4 creators, fit 80+review–
142 installs from code ANCLA2m ago
The problem
Most UGC doesn't understand sports.
Generic creator agencies post on the wrong day, to the wrong fans, for the wrong goal. Sports fans move with the calendar.
Posted after the moment.
Content lands a day after the match, when fans have moved on.
Measured on likes.
No codes, no links, no idea which video drove the install.
What we do
Four services. One goal: installs.
Use one, or run the full loop: scout, brief, post around the moments that matter, then scale the winners with paid.
The right creators for your sport and audience.
We find, vet and shortlist sports creators who match your app, then handle outreach, rates, contracts and payments.
- Vetted shortlist across TikTok, Instagram and X
- Profile per creator: league focus, audience geography, average views, estimated rate
- Fit score against your app and target user
- Outreach, fair rates, contracts and payouts on one invoice
Best for apps entering a new sport or market, or replacing creators who get views but no installs.
Briefs built for installs, not likes.
Every brief ties a hook to a moment fans already care about, with a tracked code or link so we know what worked.
- Brief pack: hooks, talking points, scripts and do/don't guidance per creator
- Content calendar mapped to fixtures, tentpoles, transfer windows and trade deadlines
- Hook bank of tested opening lines by format
- Disclosure and platform-rule guidance
Best for teams with creators in place whose content is late, off-brief or not driving downloads.
A download channel you can repeat.
We connect every video to the install it drives, then put more behind what works.
- Audit of your social, App Store page and attribution
- Channel strategy: platforms, formats and creator mix
- Test-and-scale rules for finding winning videos
- Weekly reporting from views to profile visits to installs
Best for apps ready to make organic social a core install channel.
Organic finds it. Paid scales it.
We turn proven creator videos into ads on Meta, TikTok and X, at a cost per install you can defend.
- Channel, budget, audience and bidding plan for installs or first deposits
- Spark Ads, partnership ads and whitelisting, cut into hooks and variants
- A weekly testing framework: when to cut and when to scale
- Ad policy guidance for fantasy and prediction markets
Best for apps with creator content that already works organically.
Also available:User researchAffiliate & referral programsGrowth advisory
Case studies
Two plays that worked.
Campaigns led by our founder in sports GTM at Polymarket.
The anchor play
World Cup 2026
Three anchor creators instead of one celebrity.
Competitors signed former players for the World Cup. We built the campaign around three creators, each anchoring one audience: Spanish-speaking fans and UK and international fans.
How it worked
- One anchor per audience, each with their own tracked code.
- Spanish-language anchors covered Mexico and Spain matches. The international anchor covered the rest on a rev-share deal.
- Two or three match trips each, in brand merch, posting stories and feed posts.
- The best organic posts went behind paid as anchor ads.
3anchor creators
$414Kin deposits
$15.1Mtrading volume
The blitz
Sports calendar 2026
Ten creators on one moment, not one creator on every game.
Spend spread across every match gets lost. Views spike around a handful of moments on the sports calendar, so that is where we put the whole squad.
How it worked
- A squad of football creators across audiences and markets.
- The sports calendar mapped to the tentpole moments most likely to drive views.
- Eight to ten creators on the same brief around each moment.
- A creator group chat so the squad shared ideas and worked as one team.
400M+impressions
<$1.50blended CPM
8–10creators per moment
The playbook, by the numbers.
Sports GTM at Polymarket, Mar–Nov 2026400M+impressions
<$1.50blended CPM
4,638new users
2,152first-time depositors
$414Kin deposits
$15.1Mtrading volume
How it works
From kickoff to installs.
1
Intro call
We learn your app, your user and your install goals.
2
Audit & game plan
We review your social, store page and tracking, and set targets.
3
Scout & brief
We build your creator roster and the brief pack.
4
Launch & learn
Content goes live around the fixtures that matter. We track what drives installs.
5
Scale the winners
More behind the creators and formats that convert, and the best videos into paid.
Who we work with
Built for both sides of the deal.
Apps get the right creators at fair rates. Creators get paid sports deals that fit their audience. Bonuses tied to results mean a better campaign pays everyone.
For sports apps
Seed to Series B, live in the stores.
Fantasy, prediction markets, fan apps, betting-adjacent and sports media apps that want installs from fans, not just views.
Book an intro callFor creators
Paid briefs that fit your audience.
Sports creators on TikTok, Instagram and X. Clear briefs, fair rates, on-time payment, and a bonus when your post performs.
Apply to the benchFAQ
Questions apps ask first.
Do you run the creators or just advise?
Both. We can hand you the roster and briefs to run in-house, or manage the creators for you.
Who do you work for?
Apps pay us; creators join free. Rates are agreed openly with both sides, and performance bonuses mean a better result pays everyone.
Which platforms?
TikTok, Instagram Reels and YouTube Shorts for creator content; Meta, TikTok and X for paid social.
How do you measure success?
Installs. We set install targets on day one and report against them weekly, with a tracked code or link on every post.
How much should we budget for creators?
It depends on your sport and market. We'll give you a recommended range on the intro call.
Your next tentpole is on the calendar.
Book a 30-minute intro call. Bring your app link and your install goals.
Or email hello@weavesports.ca